August 24, 2018
Kaylan Rexer is Redefining Drinking Responsibly
Among the emerging masses of trailblazing power women defying odds in their respective male-dominated industries is Kaylan Rexer, bad ass brand director of Ilegal Mezcal. Ilegal is a liquor company that vends not only the secret, smoky spirit that is mezcal, but also a refreshing new mindset on consumer industries. They are fostering a new conversation between alcohol and politics, one that is finally clear of objectifying ad campaigns and controversial lawsuits. Rexer, as mastermind behind Ilegal’s voice is ironically soft spoken in her words, but loud and clear in her actions.
Ilegal’s history is rich in authenticity and transparent in intentions, cut from the same cloth as Rexer’s. Sitting in the den of a cozy Deer Mountain Inn by the Catskills, where Ilegal hosted an installment of their summer music series, Rexer disclosed to me their humble journey which accidentally started when her uncle began smuggling the mezcal from Oaxaca to his bar in Guatemala. Accommodating the flooding inquiries by his international patrons about taking the underground hooch home, John Rexer had unknowingly founded what would eventually become Ilegal Mezcal–proving that its name is an honest confession to its past, while Kaylan shows also that it is a provocation to our future.