Hoerner's exhibiting the photos just blocks from where they were taken, in the old Perry Street Theater, which Ilegal Mezcal now calls home. Here, they've hosted a series of concerts with proceeds to benefit Planned Parenthood. And now the show "Ilegal Pride," curated by Gramercy Park Hotel’s Rose Bar Creative Director Matthew Green and Ilegal Mezcal's brand team leader Kaylan Rexer, stakes claim to the walls with a portion of proceeds benefitting select LGBTQ youth charities.
Following the path of Café No Se’s several windowless rooms and through a crawlspace door will eventually deposit the adventurer at yet another bar, where they serve only mezcal. In this room, I met with John Rexer, head honcho of not just the bar, but his own mezcal brand.
In the summer of 2015, in response to Trump calling all Mexicans “rapists and criminals,” John Rexer conceived of a guerrilla marketing campaign with the message “Donald Eres Un Pendejo"—as in, “Donald You’re An Asshole.” The American ex-pat and bar-owner wanted to promote his small batch mezcal brand, Ilegal, while expressing vehement opposition to Trump’s racist and xenophobic campaign.