Paste Magazine 20th Anniversary Showcase @ SXSW

Our partner Paste Magazine celebrated their 20th anniversary this year, and we were honored to join their SXSW anniversary showcase, at the Pershing in Austin, TX.

The showcase featured 44 bands over four days, including Sunflower Bean, W. H. Lung, Yard Act, and Pom Pom Squad.

The Ilegal activation became the heart and soul of the activation, as fans and artists congregated together to drink Ilegal and watch as people got Ilegal flash tattoos (or got tattooed themselves) - 88 people tattooed in all.

The connection to the artists was our best takeaway from the SXSW experience, an immeasurable opportunity to personally engage and make a connection with musicians from around the world. Each artist received a gift bag containing beanies, 375ml bottles, pins, stickers, koozies, and takeaway cards.

Ilegal Mezcal was the exclusive cocktail option of the week, offering our Oaxaca Soda, Ilegal Margarita, and Musician’s Breakfast. Ilegal Mezcal employees Matthew Green and Ty McKaskle played host to the Paste Magazine showcase, introducing the artists, and engaging attendees to try Ilegal at the concession bars.

Thanks to SXSW, the great city of Austin, and everyone who came out to celebrate 20 years of Paste Magazine!

Photo credits: Lindsay Thomaston & Gabriel Walker