Old Enough to Know Better,
Young Enough to Do It Again.

Assets

The Story

A beautifully balanced mezcal with a notorious history that includes smuggling and weeklong parties in a clandestine bar and music hub in Antigua, Guatemala.

Who We Are

OUR HISTORY
Around 2004, Ilegal’s founder John Rexer began bringing mezcal down from Oaxaca to Antigua to supply his bar, Café No Sé. The mezcal became popular very quickly. At the time, he was bringing down unbranded mezcal from a variety of villages in Oaxaca that included: Tlacolula, San Lorenzo, Sola De Vega, Santa Catarina Minas, Hierve el Agua, Santiago Matatlan and a few others.

In 2006, John created the brand Ilegal, originally just to supply his bar in Guatemala. On the back of each bottle of Ilegal you will find it says “Originally produced for: Café No Sé, Mezcal Bar.”

OUR LIQUID
Certified as Artisinal by the CRM, made in Oaxaca, agave forward, with a hint of smoke. Approachable and versatile. Rough-luxe. Can be served neat or in cocktails. We only use espadin agave becasue it is cultivated and sustainable.

• Simple Portfolio: Joven, Reposado & Añejo
• One of the few brands that has aged mezcals
• We pride ourselves on our aged mezcals as well as our Joven

THE GIST OF IT
Ilegal is the leading artisanal mezcal in the U.S. It is from Oaxaca, Mexico and made with sustainable espadin agave. It is smooth and approachable, and perfect for drinking neat or in cocktails. It’s an ultra-premium spirit. The flavor profile is a mouthful of sweet agave with a hint of smoke. It comes in Joven, Reposado, and Añejo. It’s called Ilegal because the owner used to smuggle it out of Mexico to Guatemala when he first started the brand. There are some pretty crazy stories.

“The flavor profile is a mouthful of sweet agave with a hint of smoke.”

The Craft

INGREDIENTS: OAXACAN SUN, AGAVE, TIME

Commitment to quality is apparent in every step of our process, from harvest to first sip. Our artisanal mezcal is produced in small lots - each bottle is hand corked, labeled, and numbered. Our fourth-generation mezcaleros use only perfectly ripe Espadín agave, double distilled in the Tlacolula Valley of Oaxaca, Mexico.

Winner of 2017 Shorty Award Gold Distinction for Brand Identity

“Donald Eres Un Pendejo” Campaign

Ilegal Music Series

In 2013, when we launched the Ilegal music series in New York, we wanted to create the same community & environment that Café No Sé, the birthplace of Ilegal, had provided to so many musicians. The series has since expanded to several iconic locations across the USA including the surf lodge (Montauk) and Harvard & Stone (LA). as a result Ilegal mezcal and it’s team have become fixtures in the live music scene and been a part of launching several bands careers.

Ilegal Gallery Series

Curated by Ilegal Mezcal’s Marketing Manager Matthew Green, and Brand Team Director Kaylan Rexer, the Ilegal Gallery Series aims to create a genuine, unique approach to their exhibitions, by establishing a sense of community through the shared personal experience of art. This environment provides a platform for the art to speak for itself, and allows the artist to fully benefit from the profits of their work.

Ilegal’s West Village home, the historic Perry Street Theatre, showed its last gallery exhibition in Fall 2018. The Ilegal Gallery series will find a new home in Brooklyn in 2019.

Bar Ilegal

Bar Ilegal is a mobile temporary mezcal den. Popping up and transforming bars around the globe into outposts of Ilegal Mezcal’s Guatemalan home, Café No Sé. Featuring Ilegal Mezcal, mezcal infusions, guest bartenders, tattoo artists and live music, Bar Ilegal has traveled to New York, L.A., Miami, Nashville, Dallas, Austin, Washington D.C. and Paris.

2017 ACTIVATION RECAP