60 Minutes does Mezcal

Having a show like 60 Minutes devote a segment of primetime to a mezcal story is a huge effing deal, especially given how unknown it still remains outside of Mexico…how they covered the story would set a mark or tone for how others could follow. It is no understatement to say this was an enormous exposure.

Right off the bat, correspondent Cecilia Vega set the tone, introducing the story in front of a back drop that read The Mezcaleros. The story opens in a field of agave being harvested, then cuts away to a quick shot of a calenda in front of Santo Domingo before finally settling on Vega walking in an agave field with Armando and Alvaro Hernandez, the brothers who rebooted their family palenque Mal de Amor, and are producing for Ilegal Mezcal in Santiago Matatlan.