May 6, 2021
The Bronx Brewery & Ilegal Mezcal Launch Side Hustle Seltzerita
The Bronx Brewery and Ilegal Mezcal announced a limited-release, mezcal margarita-inspired collab that brings the two NYC-based brands together to create a new kind of hard seltzer – Side Hustle Seltzerita, a 7% ABV hard seltzer bursts with grapefruit, lime and bravo hops, with bright mezcal flavor from aging with Ilegal oak staves.
The seltzer officially launches on May 7, with a joint event in The Bronx Brewery’s Backyard. Paying homage to both brands’ spiritual centers, the night will combine the unique experience from both The Backyard and Ilegal’s Café No Sé, in Guatemala. The musical lineup will feature DJ Mickey Perez, Jeremy Bosch Sextet and DJ Rich Kidd, along with special guests, food and drink activations and more.
“We have always been fans of Bronx Brewery at Ilegal, so we were immediately excited when they approached us about the collaboration,” said Kaylan Rexer, Chief Marketing Officer at Ilegal Mezcal. “There are so many crossovers in how both brands value music, art, and community. The can itself is a beautiful piece of artwork that represents the sharing of cultures. Plus, the product tastes delicious!”