March 26, 2023
It’s a ‘Positive Force’
Why John Rexer Built Ilegal Mezcal to Be More Than Just a Sustainable Spirit Brand — It’s a ‘Positive Force’
What sets Ilegal apart? Its commitment to sustainability and social justice. And the proof is in the numbers: the brand has emerged as the number two mezcal by volume and the first by brand recognition in the U.S. — and it has achieved this growth without sacrificing its core values.
For Rexer, sustainability and ethical production have been essential from the beginning. He fell in love with Oaxaca’s beauty and the communities that make mezcal, and he wanted to create a positive impact. Ilegal’s commitment to preserving and fostering biodiversity and economic sustainability has been part of the brand’s DNA from the start. Ilegal only uses 100 percent sustainable Espadín agave in its mezcal.