It began back in 2004ish, very informally and almost by mistake. I was bringing mezcal down from Oaxaca for my bar, Café No Sé, in Antigua Guatemala, and the mezcal became popular very quickly. At the time, we were bringing down unbranded mezcal from a variety of villages in Oaxaca that included: Tlacolula, San Lorenzo, Sola De Vega, Santa Catarina Minas, Hierve el Agua, Santiago Matatlan, and a few others.
