Author: jhuang@nettheory.com
Community Fridges
News & Updates
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Reminders
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- National Margarita Day: Is February 22! What do you have planned?
- Sustainability 1 Pager: Attached for reference and utilization in presentations
- Canva Assets: Available for same day pickup via Fedex!
- Recording of Gil + Kïa’s Presentation from Friday’s Meeting: Available on the Sales Tools Dropbox
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Convenient Links
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- 2022 January GSM Deck, SGWS 1-pager, + Programming Sheets are available in the Sales Tools Dropbox for any + all meetings; Q1 Programming Pages attached
- Please fill out the Activation Form for all events and activations hosted in your market
- Canva Instagram Activation Template for all activities promoted by Marketing
- The Sales Tools Dropbox – Current GSM Deck, SGWS 1 Pager, Sell Sheets, our FAQ document, Sampling Deck, SEO language to optimize sales, and more
- Our Media Kit has bottle images, logos, fonts, etc. – **NOTE: bottle images can be found in a file called “Bottle Table Tops”
- Monthly Market Presentations from all teams now available in this Dropbox if you want to see what other markets are up to
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megamenu thumbnails
Cause (Love) Hero
How You Can Help
GET POLITICAL:
Interactive Voting Map to find voting information for all 50 states.
Call your representatives to demand the bar & restaurant industry is part of the stimulus plan in response to COVID-19. Capital switchboard number – (202) 224-3121
If you’re a U.S. citizen and not registered to vote, or you recently moved, it’s quick and easy to register and update your voter registration here: Register!
SHOP ILEGAL APPAREL:
Since the company began we have supported and contributed to a number of groups working to affect social change for the better. On March 18, 2020, Ilegal made a donation of $50,000 to the USBG Relief Fund. We are in this together and we look forward to bellying up to the bar with you all again soon. To support those who are most vulnerable, the profits from the sale of our apparel shop will be split between the organizations below.
Bar Ilegal Tour
Café No Sé is the original home of Ilegal Mezcal + the first mezcal bar opened outside of Mexico. Opened by Ilegal founder John Rexer around 2004, the bar has become the beating heart of an international music scene in Antigua, Guatemala.
Bar Ilegal is an experiential outpost of Café No Sé. The Ilegal team is thrilled to be celebrating 20(ish) years of Café No Sé with our 2023 Bar Ilegal Tour, making stops in Oaxaca, Chicago, Miami, Atlanta, Austin, Los Angeles, New York, and ending at Café No Sé itself in Antigua, Guatemala. Fans in these cities can expect plenty of mezcal, tattoos, and performances from the legendary SUSU.
Love Your Neighbor
In 2018 we launched Ilegal’s Love Your Neighbor platform. We believe that at the door of your business your values should be exemplified and defended. We are too keenly aware of the issues of climate change, immigration, the refugee crisis, gender discrimination, racism and xenophobia. These issues impact us, our friends, and our relatives.
Since the company began we have supported and contributed to a number of groups working to affect social change for the better and in 2019 we have raised over $60,000 for several groups with your help.
Partnership With Comvite
As a company we believe in supporting impartial and independent journalism that captures the human element and full story. For this reason, we will be funding Comvite’s projects on a quarterly basis.
Letter from the Founder, John Rexer
We believe that at the door of your business your values should be exemplified and defended.
Ilegal Mezcal — the company — was founded in Guatemala. Ilegal Mezcal — the liquor — is made in Oaxaca, Mexico by Oaxaqueños. The company is comprised of Mexicans, Guatemalans, Mexican Americans, an El Salvadoran American, a Venezuelan, an Ecuadorian, New Yorkers, Californians, an Alabamian, a Philadelphian … people from an array of ethnicities, cultures, and sexual orientations. We live, work, and play across borders.
We are too keenly aware of the issues of immigration, the refugee crisis, gender discrimination, racism and xenophobia. Climate Change affects the future of agriculture, food supply, water resources, air quality, economy, health care, migration, and human rights. These issues impact us, our friends, and our relatives.
Demonizing groups of people will not solve any of this. Nor will building walls, whether brick by brick or sound bite by sound bite. Violence is certainly not the answer. Finding commonality, exercising compassion, sharing an other’s custom, fighting for human dignity, engaging in civil discourse — these are good first steps.
Since the company began we have supported and contributed to a number of groups working to affect social change for the better. Below is a list of organizations we support.
Through the 2019 profits of our apparel shop and team fundraising efforts, Ilegal raised over $50,000 for numerous charity and community organizations. For 2020, in addition to our fundraising efforts, a percentage of our gross sales up to $100,000 will be donated to charity. Thank you for your support.
Sincerely,
John Rexer and The Entire Ilegal Mezcal Gang