Through our merchandise sales and fundraising efforts, we have raised money to assist various organizations in the following areas: Education, Undocumented Youth & Immigration Reform, Women’s Reproductive Rights, Wildlife Animal Protection, and LGBTQ Advocacy.
Opened by Ilegal founder John Rexer in the early 2000s, Café No Sé has become the beating heart of an international music scene in Antigua, Guatemala. This is the original home of Ilegal Mezcal + the first mezcal bar opened outside of Mexico.
Bar Ilegal is an experiential outpost of Café No Sé. We kicked off Bar Ilegal 2022 with four straight weekends in Hunter, NY, then two March dates in Florida. After a wild night in LA, SUSU and the Bar Ilegal team ventured to Sacramento, where Global Brand Ambassador Gilbert Marquez and Marketing Manager Matthew Green got a good dice game going with the locals.
Remaining calendar below! Later venue announcements coming soon.
San Antonio [May 16] Fort Worth [May 19] Nashville [Jun 15] Montauk [Jun 18] New Orleans [Jul 28] Chicago [Aug 18]
Opened by Ilegal founder John Rexer in the early 2000s, Café No Sé has become the beating heart of an international music scene in Antigua, Guatemala. This is the original home of Ilegal Mezcal + the first mezcal bar opened outside of Mexico.
Bar Ilegal is an experiential outpost of Café No Sé. We kicked off Bar Ilegal 2022 with four straight weekends in Hunter, NY, then two March dates in Florida. On April 18th, the Ilegal crew and our dear friends SUSU brought live music, mezcal, and flash tattoos to Hollywood, and the line to get into Las Perlas stretched around the block.
Remaining calendar below! Later venue announcements coming soon.
Sacramento [Apr 20] San Antonio [May 16] Fort Worth [May 19] Nashville [Jun 15] Montauk [Jun 18] New Orleans [Jul 28] Chicago [Aug 18]
Pics by Rene Banuelos (b&w) and Sarah Craig (color) in the gallery below ~
Opened by Ilegal founder John Rexer in the early 2000s, Café No Sé has become the beating heart of an international music scene in Antigua, Guatemala. This is the original home of Ilegal Mezcal + the first mezcal bar opened outside of Mexico.
In February 2022, we kicked off Bar Ilegal with four straight weekends in Hunter, NY. The next leg of the tour began in Florida, with stops at Grape & The Grain in Jacksonville, and Rhythm & Vine in Ft. Lauderdale.
All tour dates feature performances by the legendary SUSU. Full calendar below! Later venue announcements coming soon.
The showcase featured 44 bands over four days, including Sunflower Bean, W. H. Lung, Yard Act, and Pom Pom Squad.
ACTIVATIONS The Ilegal activation became the heart and soul of the activation, as fans and artists congregated together to drink Ilegal and watch as people got Ilegal flash tattoos (or got tattooed themselves) – 88 people tattooed in all.
The connection to the artists was our best takeaway from the SXSW experience, an immeasurable opportunity to personally engage and make a connection with musicians from around the world. Each artist received a gift bag containing beanies, 375ml bottles, pins, stickers, koozies, and takeaway cards.
BEVERAGE PROGRAM Ilegal Mezcal was the exclusive cocktail option of the week, offering our Oaxaca Soda, Ilegal Margarita, and Musician’s Breakfast. Ilegal Mezcal employees Matthew Green and Ty McKaskle played host to the Paste Magazine showcase, introducing the artists, and engaging attendees to try Ilegal at the concession bars.
Thanks to SXSW, the great city of Austin, and everyone who came out to celebrate 20 years of Paste Magazine!
“It was around ten or twelve years ago, when I was [feeling] lost and had a couple beers here, that the ideas started to dance in my head,” says Juan Pablo Romero Fuentes, the founder of Ilegal Mezcal community partner El Patojismo, tells our global brand ambassador Gilbert Marquez over shots of mezcal. “Fifteen years later, we have a big beautiful school,” he says with pride. “Soon, we’ll have the Centro Oportunidad. A bunch of kids turned an idea into an institution, and that’s beautiful.”
The experimental education center, located in the small town of Jocotenango in Guatemala’s Valle de Panchoy, lies somewhere between a high school, an interdisciplinary vocational academy, a restaurant, and a hub for community youth activism. Outside of a metropolitan area, and devoid of the resources that such a location would entail, Romero Fuentes wanted to create an inclusive and safe space for the children and young adults of the area to grow, learn, and prepare themselves for the future.
This emphasis on education as a site for mutual aid was a huge part of the conversations Romero Fuentes was having in 2004 with Ilegal Mezcal founder John Rexer when they met at Café No Sé, our flagship bar in Antigua. Not far from Jocotenango, our space — already the by-product of Rexer thinking outside the box when he came to Guatemala way back when — has been known to provide the backdrop for outsider souls with revolutionary ideas to gather and dream up a different world over shots of mezcal. In Romero Fuentes’ case, the creation of a school that actually served the youth of his under-served town.
“The idea was to think about what a school should look like,” he says. “It was [about] creating dignity. I didn’t expect it to grow very effectively for obvious reasons: in Guatemala, the system is every day against you. It’s the biggest monster we have to defeat.” Imagining outside of the limits of the Guatemalan education system has paid off. Founded in 2006, the project was first run out of Romero Fuentes’ house as a primary school. From humble beginnings, El Patojismo has since grown to include several projects serving the community of Jocotenango. At the core of the organization is the Los Patojos school, which now offers classes for both children and young adults, as well as a restaurant that serves the town run entirely by enrolled students. The hybrid work-school concept both stimulates the local economy and syncretizes valuable soft skills learned at Los Patojos into invaluable real-world experience.
Effectively providing 320 days of educational instruction compared to the 200 days mandated by the Guatemalan Ministry of Education, El Patojismo is a community effort through and through. When faced by a system that would rather see youth in areas like Jocotenango languish, thinking outside the box is the standard for meeting — and exceeding — a community’s needs. “To me, the constant feeling of anger mixed with hope and love…El Patojismo is a result of that,” says Romero Fuentes.
This love and unity is perhaps best illustrated in the public mural El Patojismo’s students have created in town, a verdant and lush work inspired by the flora and fauna of their country in an increasingly environmentally-embattled zone. “We’re against the rich perspective of bringing a muralist who gives a tour and charges $10 to show something on the street — if it’s on the street, it’s for everyone,” he says. “We are putting flowers and Guatemalan nature on the walls so the families can see local families first and recognize the importance of nature. We don’t have any more green areas left in Jocotenango, so the more art we put up encouraging the protection of it, the more we expect a big impact.”
El Patojismo may be centered on lifting up the youth of Jocotenango, but the school’s core mission lies in preparing them for a future beyond the town. “We’re building the final part of the dream, he says. “We took care of the kids, but when you’re a young adult, imagine: you’re done with school, you don’t have a job, you don’t have opportunities. What’s the point of getting an education if you’re not going to be able to work? We’re making an institution where you can learn different things: cooking, business, innovation, technology, public relations, and we put them together as a restaurant so you’re simultaneously running your own business locally.”
One of the school’s most disciplined pupils and Romero Fuentes’ protégé Ester Salasar is the embodiment of that final part of the dream. A longtime student of the school, Salasar is prepping to one day take it over, stepping up to the plate and paying it forward for her community and her mentor in a big way.
“Ester is one of the strongest people I know,” says Romero Fuentes. “In Guatemala, there’s a lot of hate when you do things like this. People complain but don’t do much, and come at you when you do make things that [leave an impact]. Ester is going to take my place. She’s ready to lead the entire organization.”
Despite everything they are up against, Romero Fuentes maintains a hopeful outlook for the future of El Patojismo and its alumni. “I hope we can create a local economy and change the idea of education in the comunidad, because the young people can learn how to run a business, have an identity, have a sense of life, make sure they understand the value of money as a resource and use it correctly so everyone can have a better life,” he says. “Imagine, you’re eighteen, you just graduated, you’re done with school, you understand business, you understand technology, you’re great with the arts, you’re healthy, you do sports…these are citizens that can change the path of an entire country.”
Our Greenpoint HQ is now the New York home for the Paste Studio on the Road, and in 2022 our stage has hosted iconic artists and rising acts. On March 9th, 2022, acclaimed New York-based tenor saxophonist, composer, and bandleader James Brandon Lewis and his trio, graced our stage.
Check back for announcements of more to come with Paste Magazine, and discover more about our connection to music, including our Musician’s Breakfast series, here.
It’s a way of living and a state of mind. It’s about uniting people over a drink. It’s for people who prefer the texture of time-etched beauty over the gloss of processed perfection.
It’s also about standing up for what we believe is right. We are an activist brand that takes to the streets and walls to support human dignity, freedom, uninhibited creativity, and a habitable planet. Our motto: Fight for positive change, kick up some dust, drink an Ilegal.
Around 2004, Ilegal’s founder John Rexer began smuggling mezcal from Oaxaca to Café No Sé, his clandestine bar and music hub in Antigua, Guatemala. The mezcal became popular very quickly. In 2006, John created the brand Ilegal, originally just to supply the bar. On the back of each bottle of Ilegal you will find it says “Originally produced for: Café No Sé, Mezcal Bar.”
Handcrafted by fourth-generation mezcaleros in small batches in Oaxaca, Mexico, Ilegal Mezcal has a beautifully balanced profile, with a mouthful of agave and a hint of smoke. Our practices reflect our commitment to biodiversity in the Oaxaca region. Commitment to quality is apparent in every step of our process, from harvest to first sip.
Our Greenpoint HQ is now the New York home for the Paste Studio on the Road, and in 2022 our stage has been graced by iconic artists and rising acts. Slow Fiction, a rising NYC-based indie rock band, joined us on March 10th, 2022, playing original tracks including their brand new single, “International Cherry.”
Check back for announcements of more to come with Paste Magazine, and discover more about our connection to music, including our Musician’s Breakfast series, here.
Our Greenpoint Showroom is now the New York home for the Paste Studio on the Road, and in 2022 our stage has been graced by iconic artists and rising acts. On March 10th, 2022, we were honored to have John Oates (of Hall & Oates) and Guthrie Trapp play a handful of Americana and traditional folk songs at our Showroom, along with an acoustic rendition of the Hall & Oates classic “Out of Touch.”
Check back for announcements of more to come with Paste Magazine, and discover more about our connection to music, including our Musician’s Breakfast series, here.