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Photographer Michael Hoerner’s “Ilegal Pride” Exhibition

No image may ever be able to capture the complete sensations of NYC Pride—the ferociousness, liberated joy and unbounded togetherness—but photographer Michael Hoerner certainly comes close. In a series of vibrant images, punctuated by a large-scale, black and white piece, Hoerner taps into the raw energy of it all and documents some of the characters populating the scene. In a way, Hoerner’s work is a time capsule.

The images were taken during Pride in 2008 and yet they feel as if they were taken yesterday. Hoerner’s exhibiting the photos just blocks from where they were taken, in the old Perry Street Theater, which Ilegal Mezcal now calls home. Here, they’ve hosted a series of concerts with proceeds to benefit Planned Parenthood. And now the show “Ilegal Pride,” curated by Gramercy Park Hotel’s Rose Bar Creative Director Matthew Green and Ilegal Mezcal’s brand team leader Kaylan Rexer, stakes claim to the walls with a portion of proceeds benefitting select LGBTQ youth charities.

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How Tequila Replaced Cosmos As The Celebrity Quaff Of Choice

New York Times logo

For some people, drinking tequila, a type of mezcal made from the blue agave plant in specific regions of Mexico — as well as other kinds of mezcal — is even a way to signal dissent from the presidency of Donald Trump, who has made a border wall between the United States and Mexico a priority.

When Mr. Trump announced his intention to run for office, John Rexer, the founder of Ilegal Mezcal, a company based in Oaxaca, Mexico, started a line of merchandise denigrating Mr. Trump’s character. The company hosts concerts with Planned Parenthood at an unmarked theater in Manhattan’s West Village and only makes mezcal “with espadin agave because it’s cultivatable,” said Kaylan Rexer, 29, Ilegal’s brand director.

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Don’t Let a Little Thing Like the Law Stop You From Opening Your Dream Mezcal Bar

Mezcal in Guatemala

Even in daylight, candles are necessary at Café No Se. The bar is a bit of a vortex: a dingy-yet-charming cave with no natural light in Antigua, Guatemala. Following the path of Café No Se’s several windowless rooms and through a crawlspace door will eventually deposit the adventurer at yet another bar, where they serve only mezcal. In this room, I met with John Rexer, head honcho of not just the bar, but his own mezcal brand.

Yes, mezcal is still made in Oaxaca, Mexico, and not in Guatemala. And no, John Rexer is from neither. He’s originally from New York and migrated to Antigua around 2003, penniless and disillusioned with America and its politics after 9/11. Soon after arriving, he ducked into a closed-up doorway with a “for rent” sign during a rainstorm and subsequently found himself the new proprietor of an agave spirits bar. The only problem was that there were no agave spirits to be had in Guatemala and mezcal, Rexer’s elixir of choice, wasn’t yet legal for exportation out of Mexico.


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The Stranger-Than-Fiction Origin Story

Should you ever find yourself in Guatemala, be sure to make your way to Antigua, a beautiful colonial-era town an hour or so outside of Guatemala City full of stunning Spanish Baroque architecture, restaurants, shops and bars. And, should you find yourself in Antigua, be sure to make your way to Cafe No Se, a speakeasy-cum-mezcal bar-cum bookstore-cum live music venue started by American ex-pat John Rexer in “2003 ish maybe 2002” (his and his team’s words) and the home of Ilegal mezcal,

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1. When Did Ilegal Begin?

It began back in 2004ish, very informally and almost by mistake. I was bringing mezcal down from Oaxaca for my bar, Café No Sé, in Antigua Guatemala, and the mezcal became popular very quickly. At the time, we were bringing down unbranded mezcal from a variety of villages in Oaxaca that included: Tlacolula, San Lorenzo, Sola De Vega, Santa Catarina Minas, Hierve el Agua, Santiago Matatlan, and a few others.

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2. I hear you smuggled mezcal into Guatemala?

Well, let’s just say we were a bit creative in how we brought mezcal across the border. You see back in 2004, there were very few mezcals that were certified for export, almost none. Bringing a few bottles across the border was not such a big deal, but try getting 50, 100, or 500 bottles across and things get a bit interesting. Especially at the borders we were crossing; where back then, the cops, the military, the gangs and just plain old thieves had to be eluded or navigated or co-opted, if you get my drift.

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3. So you were creative in how you brought mezcal across the border. Do you care to elaborate?

It kind of began with us stuffing bottles into duffel bags, packing them as luggage under the bus and praying none of our bags would be inspected. Two people can bring 30 or so liters that way. But Oaxaca is a long way from Antigua. It is a day and half trip by bus and then running from village to village to buy mezcal is another couple of days or weeks. It’s an insane way to stock a bar.

One day a mezcalero, whom I had been dealing with for some time, proposed that I buy a pallet of mezcal from him. I had no idea how much was in a pallet. When he told me 600 bottles, I said, “Man, I have trouble getting 30 bottles across a border. How the hell am I going to get 600?” He looked at me and smiled and said an expression I have heard so often in Mexico. One I have come to love. That expression is: No te preocupes. Yo tengo un tío. Which means: Don’t worry about it, I have an uncle.

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4. So this is how you became a bootlegger?

I would not use that term exactly. Let’s just say I was a bar owner with a supply problem. But back to the story: It turns out his uncle was part of a black market operation on the river between Mexico and Guatemala that transported everything you can imagine from one side to the other. By the way, this uncle worked in the mayor’s office. So, when I went to meet him at the address given me, I was a bit in shock. I had a pickup full of not so legal booze and I pulled into this sweltering border town known for its murder rate and look at the sign in front of the door and it reads “Alcaldía, Mayor’s Office.”

So this was the first big run of Ilegal. Just after sunset I was taken to a warehouse on the border that in front was a popsicle factory and in the back, behind huge metal doors, was a vast space for goods to be taken across the river. When I say goods, I mean TV sets, stereos, prostitutes, car parts, gasoline, toys, animals, pharmaceuticals…you name it.

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4. (continued)

The warehouse sat right on the river’s edge and our mezcal was loaded onto an inner-tube raft with wooden slats. Traveling with me was my girlfriend who was a 6’2” blonde East German and was rather stunning. She was wearing a black hoodie and I kept telling her to hunch over and not look at anyone. Might I suggest if any of you want to engage in similar activities in a Latin country, and want to appear inconspicuous, leave your Nordic goddesses elsewhere.

The river itself is not that wide, maybe a hundred meters. Once on the other side the maras unloaded our booze into a van I had waiting. It started to rain and we were knee deep in mud moving crates of booze. The only thing you can do is move as quickly as possible, act like you know what you are doing and get the fuck out of there. There are guns everywhere and it’s not a question of if you are going to be ripped off but a question of by whom. The warehouse, by the way, got wiped out in Hurricane Stan and is no longer there.

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5. Were you ever robbed?

Yes, on several occasions. But, mostly it happened when we brought in booze legally, years later with permits, etc. The cops and border officials operate as a team. They see a truck coming across the border with things of value and they radio gangs down the road to hit you. Sometimes it is just the cops looking for a mordida (a bribe), and other times everything you have gets jacked. It’s not a joke.